Zhiyan Advertising Case Study: A New WordPress Website After Losing Their Domain

Zhiyan Production and Advertising LLC is a signage and brand-fabrication company in Al Qusais, Dubai. They make and install outdoor signs, LED signboards, exhibition stands, printed materials and branded gifts. Most of their enquiries come from Google and WhatsApp, so their website is where the business starts.

Then their old website, zhiyanproduction.com, went offline after a split in the partnership. Customers searching for them found nothing. Years of project photos and search history were gone. They came to us at Skyo Global to build a new website, and we launched it on a new domain: zhiyanadvertising.com.

Why We Suggested a New Domain

Getting the old domain back was not realistic, so we looked at what made sense going forward. We suggested zhiyanadvertising.com for three reasons:

• It keeps the Zhiyan name that customers already know.
• “Advertising” describes the work: signage, printing, exhibitions and branding.
• It gives the company a clean start, with no dispute attached to the address.

Before any design work, we registered the domain, connected hosting and installed an SSL certificate so the site loads securely on HTTPS from day one.

What We Set Out to Do

1. Build a fast, professional website that shows Zhiyan’s real work.
2. Make it easy to ask for a quote by form, phone or WhatsApp.
3. Set up SEO properly from the first day so Google could find the new site quickly.
4. Install tracking so the team can see what is working.

Step 1: Planning the Site Around How People Search

Before opening Elementor, we mapped the pages around real searches. People in Dubai rarely type “advertising company”. They type things like “LED signboard Dubai” or “exhibition stand builder Dubai”. So each service got its own page instead of one long list:

• Home, About, Contact
• Signage, Events and Exhibitions, Digital and Offset Printing, Corporate Gifting, Frosted Glass Film Printing
• 3D signage and vehicle graphics pages for specific searches
• A gallery of finished projects and a blog
• Location pages for the areas Zhiyan serves across Dubai and the other Emirates

One page per service gives Google one clear topic to understand and gives the visitor one clear answer.

Step 2: Website Design in WordPress and Elementor

We built the site on WordPress with Elementor. It lets us create a custom layout quickly, and it lets the Zhiyan team change text and photos later without calling a developer. If you want something similar, see our WordPress website development in Dubai.

Our design choices were simple:

• Photo-led layout. Signage is a visual product, so large project photos sit high on the homepage. Visitors see finished work straight away.
• Short headings, plain words. Each section says what the service is, where it is available and what to do next.
• A “Get a Quote” button in the header and repeated down the page, so nobody has to hunt for it.
• A WhatsApp chat button. Many customers in the UAE would rather send a message than fill in a form.
• Mobile first. Most visitors arrive on a phone, so we designed the phone layout first and then scaled up.

Step 3: Writing the Content

We wrote every page for real customers first. Each service page explains what is included, who it suits and what materials are used. We also explained why the work holds up in the UAE climate, where heat and sun are hard on outdoor signs, and how a job runs from design to fabrication to installation.

Each page has one main keyword in the heading, the first paragraph and the page title, with related phrases used naturally in the text. Every page also has its own meta title and description, so each Google result reads clearly. The homepage title, for example, is “Signage Company in Dubai | Signboards, 3D & LED Signage”.

Step 4: Adding and Optimising Images

Photos are the main selling point of a signage website, and they can also slow it down. For every image we:

• Resized and compressed it so pages load quickly on mobile data.
• Used the WebP format.
• Gave it a clear file name instead of something like IMG_4821.jpg.
• Wrote alt text that describes what is in the photo.
• Turned on lazy loading, so images lower on the page load only when someone scrolls to them.

This helps the pages load faster, helps the photos appear in Google Images and makes the site easier for people who use screen readers.

Step 5: Technical SEO Fixes

This is the part visitors never see, but it decides whether Google can read and trust the site. Here is what we set up:

• HTTPS everywhere, with other versions of the address redirected to one.
• XML sitemap submitted to Google, plus a sitemap link in the footer.
• Robots.txt that keeps Google out of the admin area and points it to the sitemap.
• Canonical tags so Google knows the main version of each page.
• Clean, readable URLs such as /signage/ and /3d-signage-dubai/.
• Heading order. One H1 per page, then H2 and H3 headings in sequence.
• Schema markup (structured data) for the organisation, website, pages and articles, so Google understands who the business is.
• Speed work. Image compression, caching and removing scripts the site did not need.
• Internal links between related pages, such as from signage to the gallery and the contact page.
• Link check. We tested menu and footer links so visitors and Google do not land on the wrong page.

If your own site needs this kind of clean-up, read about our technical SEO services in Dubai.

Step 6: Local SEO

Zhiyan sells to people in specific parts of the UAE, so local signals matter. We kept the business address, phone number and service areas consistent across the site, added a contact page with clear details and linked the site to Zhiyan’s social profiles. We also gave the main areas, such as Business Bay, Al Quoz, Al Barsha, Deira and Bur Dubai, their own place on the site. You can learn more about our approach to local SEO in Dubai.

Step 7: Google Analytics and Google Search Console

A new website needs measuring from the first visit, so we set up two free Google tools.

Google Analytics (GA4) shows how many people visit, which pages they open, what device they use and how they found the site. We connected it to the site so the team can see which pages bring people in.

Google Search Console shows how the site appears in Google. We verified the site, submitted the sitemap and requested indexing for the main pages. It also shows which searches bring visitors and flags any crawl errors early.

Together, these tools tell Zhiyan what is working, and tell us what to improve next.

Step 8: Testing and Launch

Before going live, we checked the forms, buttons and links on desktop, tablet and phone, and in several browsers. We only launched once everything worked as planned.

The Result

A business that had lost its online presence now has a new home on the web:

• A fast, mobile-friendly website at zhiyanadvertising.com with a page for every service.
• A secure site with a sitemap, canonical tags and schema in place, so Google can read and index it.
• Google Analytics and Google Search Console running, so every visit and search is measured.
• A quote button and WhatsApp chat on the pages where customers are ready to ask.
• A site the Zhiyan team can edit on its own.

What We Learned

1. A lost domain is recoverable. With a new domain, correct setup and quick indexing, a business can be found again.
2. Own your domain. Register it in the company’s own name, with the login held by the owner, so a partnership change cannot take it away. We now raise this with every client.
3. Build SEO into the website from the start. Fixing structure, speed and tracking at launch costs far less than fixing them later.

Need a Website Like This?

If your business has lost its domain, or you need a website that is built to be found, we can help. Look at our web design and development services and our SEO services. You can also read how we helped a Dubai medical clinic become a lead generation machine.

Talk to us about your project